Un ● Conventional Sacramento

As Market Intelligence Coordinator for the Sacramento Convention & Visitors Bureau (SCVB), Fong epitomizes  'discover gold' spirit. She unearths ‘good-fit’ prospects, which become leads for the Convention Sales team. Data mining instruments at her command include DMAI empowerMINT, trade show attendee rosters, and the almighty google. She boldly turns over every rock to find potential clients.

Prior to joining the SCVB, Fong garnered marketing experience in the music recording and mobile telecommunications industries. She was most recently with The Salvation Army in a similarly progressive marketing / fundraising role.

This proud alumna of Washington & Jefferson College and UC Davis Graduate School of Management invests herself in foster youth, literacy, and arts advocacy. She also enjoys Sacramento's live music scene, gourmet treasures (farms & farmers markets, restaurants & wineries), and locally owned businesses.

People are the essence of Sacramento, California. In particular, we like residents and visitors mingling together. Meet another creative neighbor who brightens our days -- and your next holiday in Sacramento:

THE POPSICLE MAKER, Jaymes Luu
In 2005, she began selling Fat Face gourmet popsicles from a cart at the widely popular Davis farmers market. Using produce from local growers, she makes ice pops with classic (tame) to epicurean flavors. Combinations range from honeydew-wasabi, Thai tea-sweet potato, and fig-caramel-crème fraîche to strawberry-lemonade.

Jaymes shares, “I don’t want to be weird just to be weird. I want things to taste good.” She partnered with boutique owners to open a popsicle & sandwich shop at Bows & Arrows in midtown Sacramento. 

Butler asserted, "Those popsicles will be famous shortly, mark my words."

Linda lamented, "I got to have an egg and bacon popsicles. Who would've even thought?  Anyway, it was fantastic!  (Since) you're not located in the Bay Area, I (am) disappointed. Sadface."
 

Throughout the Summer, I'll introduce more neighbors and uniquely Sacramento travel experiences. Sign up to get the lastest issue of our complimentary SCVB visitor guide.

Do you plan an annual event? And do you want to minimize production costs?

There are several benefits to hosting your annual event in Sacramento year after year. Ask yourself if building a long-term relationship with destination experts like us helps your association, reunion or sports tournament. Major benefits of routinely returning to the same city are date selection and cost savings. A multi-year venue contract allows you to negotiate a lower rate per year. Subsidies may be available to offset parking or transportation expenses. Of course, your benefits will depend on your needs and wants.

Over time, several California state associations have learned that meeting in the same city improves their professional relationships with the CVB and suppliers. Planners have saved significant time that otherwise would be spent researching alternative destinations and venues. Working with reliable partners in the industry has helped to control financial costs. It also frees up our clients to focus on driving attendance and engaging with delegates before trade show doors open.

A longer-term collaboration with a city, as a whole, often helps you get things done that you might not otherwise be able to do. If you want to plan a 5k fun run that promotes health and wellness among your association members (and even their families) you'll be in a better position to work with city officials to identify an optimum route and get approval for street closures.

Moreover, your delegates won't waste time learning the lay of the Sacramento Convention Center, meeting facilities or headquarters hotels. Attendees don't need to think about which airport they'll fly into -- the LEED Silver Sacramento International Airport -- or where to dine if they're on a per-diem budget.

Make it easy for them to learn about what's already new and unfamiliar in their field of expertise.

When attendees are more comfortable, they can network as well. These professionals may be out of the office, but it doesn't mean they've stopped trying to solve systemic problems. When delegates sit down with peers from other cities who have faced similar challenges, they can trade best practices or hear new perspectives about dilemmas they'll need to address once they return to the office.

Contact the SCVB Convention Sales Team to learn how we can help you make multi-year contacts work for you and your annual event.

Read part 1 of the story.

 

May 2 marked the return of Wednesday certified farmers markets and 'Follow the Chef' tours to downtown Sacramento, namely Cesar Chavez Plaza, the park that faces Grange and The Citizen Hotel. 

Since Chef Oliver only unpacked his knives and settled into Grange in November, he introduced himself in a casual California way that betrayed his Sussex [read: British] accent. However he restrained his gestures (arms) as he described how much he loves the restaurant's proximity to the growers. Trust your chef when he tells you that he and executive sous chef, Brad Cecchi, were there much earlier. The early bird catches the worm!

As we casually walked between booths, Chef Oliver entertained questions about seasonal crops, cooking and pairing foods, and his personal relationships with local farmers. (Some growers won't even sell you certain harvests because they've set them aside for specific chefs!) As we stopped at certain canopies, we were given helpful pointers: how to spot fresh asparagus, how to cook fava beans [or broad beans] and how to encourage children to eat healthy foods. Who knew dried apples and marshmallows are so similar?! Despite the dry winter in Sacramento, Chef Oliver notes 'pockets of abundance' in the region keep his creative menus thriving.

The tour also highlights the people who bring such fresh ingredients to market. All that charisma is definitely missing from the supermarket aisle. Near the corner of 10th & I streets, Beatriz typically brings the best melons and squash. Closer to 9th & I streets, Ryan of Bogdanich Farms features naturally sweet snacks from dried fruits to jams that pair well with goat cheese -- or grilled steaks. He knows his regulars, but is ready to help anybody entertain hungry guests. My favorite was Dr. Charles French, who retired from family medicine in East Sacramento to produce Tehama Blend Olive Oil. No special orders needed from your primary care physician to see this heart health specialist!

Good thing we received a reusable grocery bag at the outset. It helped me bring home some juicy red strawberries and green sugar snap peas. I'm imagining salad and grilled chicken paired with a viognier. 

As the tour continued, I had the pleasure of meeting  various Sacramento community members and visitors: from a food literacy advocate to a women's online magazine editor, from a California legislative lobbyist to a Illinois resident on vacation. 

We knew the tour had ended when Natalie oh so tactfully asked, 'When do we get to eat?' That was kind of her to mask the growling sounds from my tummy! 

Part 2 of our farm-to-fork adventure was waiting for us back at the  restaurant... Ready for the conclusion of our Park-to-Plate narrative?

Are you meeting planner who's already picturing 'Follow the Chef' as a team building activity, incentive, or networking event for your conference? Contact the Sacramento Convention & Visitors Bureau to ask us how to make the most of your downtown Sacramento dining partners.

Attention frequent travelers (or passengers who want to look like road warriors),

our friends at Sacramento International Airport share this tip:

Tablets are proving their worth in gold as they clear airport checkpoints faster. Reports show TSA still requires laptop computers to be removed from bags & placed in bins.

Tablets like the iPad, netbooks and e-readers are less dense, posing less of a security threat than laptops or larger devices and their larger storage bags.

Note: an X-ray inspector may still ask you to remove your lightweight device if s/he can’t get a good look at your bag -- or if there's something out of the ordinary. Avoid cramming unrelated materials into the same bag.

Last year, the Sacramento's very own Nick on the Town (second from right) raised awareness about social issues like domestic abuse that affect our neighbors in the capital community. Local hospitality partners -- Chef Patrick Mulvaney and downtown real estate developers -- weren't shy. In fact, they recruited more friends to increase more awareness and funds to help WEAVE Inc.: Women Empowered Against Violent Environments, formerly Women Escaping A Violent Environment.

This past weekend, Hell on Heels 2 even won an award to further advance education to end sexual assault. It raised the most funds as a non-corporate team. Moreover, it featured more SCVB staffers than ever: Jeff and Matt (third and fourth left), and team leader Nick (fifth from right).

 

The Sacramento Convention & Visitors Bureau can help out-of-town visitors give back to the  community. Local service projects and fun runs build camaraderie among conference attendees, and create a unique memory of the host city. If you are a meeting planner who is interested in voluntourism, visit discovergold.org to learn more.

Are you ready for experiences that connect you with the essence of Sacramento and its people?

When you're traveling, sometimes it is comforting to stop into a Starbucks and get a "tall half-skinny half-one- percent extra hot split quad shot (two shots decaf, two shots regular) latte with whip" that tastes exactly like it does at home.

But it's not authentic.

Unlike bigger cities, Sacramento has an ideal size. There are no tourist-only areas where residents avoid. In fact, locals and tourists can enjoy a pretty similar quality of life. Meet some people in our neighborhood whose lives create lasting memories when you visit us:

THE COFFEE ROASTER, Jason Griest
In 2006 after opening another mainstay on the capital's coffeehouse circuit, Jason Griest and artisanal baker, Tim Jordan, started a wholesale coffee bean roasting business. Old Soul Co. sources green beans from small estates and fincas, then lightly roasts them in a 12-pound roaster.

"My favorite days are roasting days because it smells so great in there," hinted Diana, a regular patron.

"You can actually watch bakers put high-grade crack into those addictive ham and cheese croissants," remarked another patron, Richard.

Located only blocks from the Sacramento Convention Center and downtown hotels, the warehouse-cafe (and de facto community center) has even fueled real estate development with alley in-fill projects.

After opening two more coffee-inspired community centers, including one with beer and wine options, founders and fans petitioned to bring soul to the new terminal at Sacramento International Airport. After all, there's a very comforting feeling in enjoying a cup of coffee just before leaving on a trip (or coming home from one).

Throughout the Spring, I'll introduce you to more neighbors who shape experiential travel and tourism in Sacramento. Sign up to get the latest issue of our complimentary SCVB visitor guide.

The Sacramento Convention and Visitors Bureau has the privilege of hosting meeting planning professionals and conference delegates from throughout the United States. Shortly after their flight arrives and luggage claimed, one of the most common requests we've received from out of state visitors is 'Where is the nearest In-N-Out?'

In-N-Out (2900 Del Paso Road, Sacramento, Calif. 95834 // 1-800-786-1000 // www.in-n-out.com ) is only 10 minutes from the Sacramento International Airport, en route to dowtown and Sacramento meeting facilities. It's typically open from 10:30 AM to 1 AM.

This California institution has a cult following because it quickly serves up high-quality burgers, fries, and shakes from a streamlined menu... as well as a not-so-secret menu of variations like 'animal style' or '4x4'. Look for the marquis and signature crossed palm trees.

The second most common request is 'Where is See's Candies?'

It's 10 minutes from In-N-Out! Located in downtown Sacramento, See's Candies (1009 L Street, Sacramento, Calif. 95814 // 916-443-4497 // www.sees.com) faces the California State Capitol, which is only a block from the Sacramento Convention Center and downtown hotels.  

This California original has its own devotees as well. In fact, the company was one of Warren Buffett's earliest purchases! Our East Coast and international visitors are very fond of the chocolates, peanut brittle, and other candies. They often buy them by the pound to take home for gifts -- or for themselves! And locals are almost guaranteed to receive See's from family, friends, even business partners during year-end holidays.

Got a California exclusive you want to check out during your stay in the capital, Sacramento? Contact the Sacramento Convention & Visitors Bureau to ask us.

Do you depend on booster clubs, parents and fans when it comes to the success of your team -- on and off the home field or home court? Could you use a reliable boost of support to help you plan and execute a well-run tournament?

It's no surprise that tournament directors and competition organizers recruit the Sacramento Convention & Visitors Bureau to assist with their volunteer-run events. Here are 3 reasons we can help you plan a successful tournament:

• Athletes and their families always rank #1.

We work hard off the field, so you can focus and do your best when game time matters. During the free time, athletes and their guests remain our first priority. Ask us how we can enhance their visitor experience.

From personal greetings at Sacramento International Airport and welcome signs at contracted hotels, our tournament services include exclusive discounts at premium shopping malls in addition to brochures and visitor guides.

• Put us in the game, Coach. We know venues, hotels, and more.

We have working relationships with a range of world-class venues from Lake Natoma to impressive facilities like Memorial Auditorium; affordable hotels; restaurants; shopping; and entertainment -- all conveniently located within close proximity. We'll even arrange transportation if you need it!

Furthermore, Sacramento has hosted an array of sports -- from USA Club Soccer to U.S. Fencing, high school wrestling to cross country, NCAA Division I volleyball to USA Track & Field Olympic team trials, and more. We bring the gold standard of professionalism to all levels of competition.  

• Promote your event with a customized web site.

You tell us the details. We listen, and then build your microsite -- so you can get back to the game! Access the site via smartphone for info on the go. It's faster & less costly than an app. Give 'em travel related info. when they want it.

By the way, housing is only a quick click away! Athletes and guests easily can book hotel rooms from a list that you choose to work with.

Before we forget to mention, we've got sunny weather -- without humidity. Athletes love our restaurants, many of which serve fruits, vegetables, even rice that's grown locally. Most of all, they enjoy the enthusiasm of our neighbors who gather to cheer on aspiring athletes. 

Contact Director of Sports Development, Brad Hillard, CSEE (bhillard@cityofsacramento.org) to talk about the needs of your tournament.

Have teens who want to avoid family vacations like the plague? Maybe they'll change their minds after hearing about downtown Sacramento tourist attractions that cater to them... and parents won't have to hear complaints!

Sports and Fitness
Cruise the capital in style. See the City of Trees from the seat of a bicycle. Family-owned Practical Cycle (916.706.0077) rents bikes made in the USA. Guided or self-guided tours get your teen exercising! Fast Eddie (916.812.2712) only offers guided tours; pricing includes bike rental.

Shock your X Games fan when you tell him or her to pack a helmet because the skate park at Sutter's Landing (916.808.5611) is on the itinerary. All sessions are supervised. Skateboarders, scooters and (inline) skaters are invited. The indoor street course features a bowl, quarter pipes, fun boxes, and grind rails -- can you picture it? Pro skaters Matt Pailes, Matt Rodriguez, and Omar Salazar are familiar faces.

When the sun goes down, student specials on glow-bowling appear at Capitol Bowl (916.371.4200). Remodeled. The 1950-era bowling alley is the first in the country to feature granite counters and restaurant-caliber dining. Don't wait til Thanksgiving to bowl a turkey! 

Another popular indoor activity is rock climbing. Pipeworks has a 40-foot-high lead wall with 11,000 square feet of climbing terrain -- plus 2,000 square feet of bouldering.

Entertainment
Ever read Teens are from Mars, Parents are from Earth? Shrink the generation gap when families laugh together. Sacramento Comedy Spot (916.444.3137) at MARRS -- the Midtown Art, Retail and Restaurant Scene -- is an all-ages venue featuring weekly improv, stand-up, and sketch comedy shows. Material rated 'PG-13' (parental guidance recommended, age 13 and older) to 'R' (restricted, age 17+).

If your youth enjoy music, free summer Concerts in the Park or the all-ages, indoor Ace of Spades event facility can introduce them (or you) to a wide variety of live, local music: from blues and country, to punk and indie, to pop and hip hop. During the outdoor park series, more than 40 bands play on Friday nights from 5 to 9 PM. The diversity of talent and ages on stage may inspire your guitarist to learn more than 'Stairway to Heaven'.

Discover more inspiration at the California Museum (916.653.7524), home of the California Hall of Fame. This cultural destination is popular for its modern and thought-provoking storytelling of the state's rich influence on the world of ideas, innovation, art and culture. Now through March 25th, Riding Concrete is a multimedia exhibit about skateboarding from California creation in the 1950s to its international appeal today. 

Food and Shopping
Schedule a power-ballad lunch or dinner at Pizza Rock (916.737.5777). World pizza-tossing champion, Tony Gemignani, opened his flagship artisan pizzeria in Sacramento to re-establish respect for his craft by using seasonal and organic ingredients. The ceiling mural, semi-truck cab, and energy certainly suggest you aren't at Chuck E. Cheese. 

Got an adventurous or epicurean eater or chef? Downtown Sacramento dining can take you on a culinary tour of the world. Join a Local Roots Food walking tour. Or browse farmers markets. 

Finally, indulge designers or stylists with a shopping tryst. Explore Midtown's concentration of new and vintage clothing stores plus record, home, and gift shops. And if you feel like driving them, Arden Fair mall (916.920.1167) is 10 minutes away!

Let your teen to discover Sacramento, shortlisted by BETA UK -- the British Educational Travel Association -- as the Best International Youth Destination.

Contact the Sacramento Convention & Visitors Bureau at tourism@discovergold.org to learn more about itineraries for traveling families with teenagers and tweens (pre-teens).